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The fragrance industry, slowly but surely is going digital. In the last five years the industry has gone through remarkable advancements with the integration of cutting-edge technologies. Beyond the traditional methods of extracting scents and creating perfumes, a new era of fragrance technologies has emerged. Here are three fascinating fragrance technologies you might not be aware of. Olfactory Virtual Reality (OVR): Imagine being transported to a different world not just visually b …

Niche fragrances have emerged as hidden gems to the mainstream market today. They have a distinct way in how they captivate audiences with their unique charm and unconventional notes. But what exactly are niche fragrances, and why do they exist? What Are Niche Fragrances? Niche fragrances are artisanal scents crafted with meticulous attention to detail, often by independent perfumers or smaller houses. Unlike their mainstream counterparts found in popular outlets like Sephora or Ulta, …

The world of beauty influencers is experiencing a shift in consumer trust. The new trend known as "deinfluencing," where influencers strategically share negative reviews to build trust with their audience is building momentum. But is this just a ploy for beauty influencers to get more views with Negativity Bias? Let's explore the temperature of the beauty influencer world and whether consumers can confidently place their trust in the recommendations of these digital trendsetters. The Rise …