How Birth Control Can Affect Your Sense of Smell and Attraction
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Your sense of smell is more powerful than you might think. It influences everything from the way you experience food to how you connect with others. Science has shown that hormonal birth control can subtly alter the way we perceive scents, including pheromones that play a role in attraction. For fragrance lovers, understanding this connection [...]
How Young Is Too Young to Start Wearing Perfume?
3 days ago
Explore when it’s appropriate to introduce fragrance for younger users, why body sprays may be a better choice for teens, and what safe scent habits look like. Expert-backed, brand-aligned advice from MAIR.
What “Fragrance-Free” Really Means
4 days ago
The term “fragrance-free” sounds straightforward, but it’s not always what it seems. You’ve probably seen it on skincare, cleaning products, and even baby wipes. It suggests a safer, more natural alternative, especially for people with sensitive skin or allergies.
The Families Behind the Fields: The Jasmine Growers of Grasse
14 days ago
Grasse, the perfume capital of the world, owes much of its legacy not to corporations or factories, but to families, generations of cultivators who have tended their flower fields with devotion and skill.
When to Apply Perfume in Your Beauty Routine
With the surge of Gen Z and Gen Alpha’s newfound interest in all things beauty, we wanted to give a quick guide on one of the most overlooked steps in a daily routine. Finding the perfect spot in your beauty routine to apply perfume can make all the difference between a scent that fades too [...]
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Why Does Perfume Sometimes Smell Metallic?
Have you ever sprayed your favorite fragrance and noticed a faint metallic scent like copper, pennies, or iron instead of the soft floral or warm notes you expected? It can be surprising, even off-putting, but that sharp metallic trace isn’t a sign that your perfume has “gone bad.” It’s actually the result of chemistry, environment, [...]
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Is the Fragrance Industry Still Innovating?
For anyone who develops fragrance, there’s one phrase that makes your heart sink: “This smells like…”
It’s not that perfumers or creative directors intentionally imitate; it’s that the palette we all draw from is, in many ways, the same. Certain notes sell, certain accords evoke emotion. Consumers, often without realizing it, are trained to seek familiarity [...]
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The Difference Between a Chemist and a Perfumer
When you pick up a fragrance, you’re holding the result of both science and imagination. But who makes that magic happen? Many assume a chemist and a perfumer are the same when, in truth, they play very different yet equally essential roles in the creation of a scent.
The Perfumer - The Artist of EmotionA perfumer, [...]
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How to Prep Your Skin for Longer-Lasting Fragrance
If there’s one overlooked ritual that can completely elevate your fragrance experience, it’s exfoliation. The truth is, no matter how luxurious your perfume may be, its performance starts before you spray. The texture, smoothness, and overall health of your skin determine how scent clings, projects, and lingers throughout the day.
Why Exfoliation Helps Fragrance Last Longer
Removes dead skin [...]
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Decoding the Buzzwords Behind Fragrance and Beauty Marketing
In today’s beauty landscape, marketing language has become almost as powerful as the products themselves. Words like clean, natural, dermatologist-tested, and clinically proven are designed to build trust, but they often leave consumers more confused than informed.
As a fragrance brand that believes in transparency, we think it’s time to decode what these popular claims really [...]
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Why Beauty Brands Thrive at Anthropologie
Few retailers master discovery like Anthropologie, and their stores are more than shopping spaces; they are carefully crafted sensory journeys meant to feel personal, tactile, and inspired. What sets Anthropologie apart in beauty and fragrance retail is its strict yet artful curation, selecting products that feel like keepsakes rather than just items.
How Anthropologie Operates Its [...]
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