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Mair Emenogu's Reflections on the FGI Rising Star Awards in the Beauty Category It felt like a fairy tale. This was technically my second time on the red carpet (the first time I was mistaken for someone else and walked it completely terrified—more on that another time). From the glam to the star treatment that started [...]

The world of fragrance is often filled with mysterious and alluring scents that transport us to distant memories, places, and emotions. But what if I told you that some of these iconic "notes" or scents don’t actually exist in nature? That’s right—certain notes in your favorite perfumes are entirely constructed by the fragrance industry, assigned [...]

It takes a village to produce your favorite perfume, from the floral picker to the farmer. Each stage of production involves numerous contributors, reflecting a complex supply chain with significant environmental implications. However, the term "sustainable fragrance" lacks a standardized legal definition, leaving the interpretation to individual brands.Sustainability Practices in the Fragrance IndustryIngredient SourcingOne of [...]

 A trend has been sweeping the fragrance industry in recent decades – the rise of gourmand fragrances. These delectable scents, inspired by culinary delights, have captured the hearts and senses of fragrance enthusiasts worldwide. But what exactly defines a gourmand fragrance, and why has it become so popular in the last 20 to 30 years?  What [...]

When you walk into a perfume store, you might notice small jars of coffee beans placed strategically around the space. These unassuming beans play a crucial role in enhancing your fragrance shopping experience. But why are coffee beans used in the fragrance industry, and what exactly is olfactory fatigue? Let’s dive into the aromatic world [...]

As a fragrance brand owner, I'm constantly engaged with my customer base, fielding inquiries about all things scent-related. From questions about fragrance's tie to memory to seeking the best tips for wear, the curiosity knows no bounds. Back when I first started blogging, I made it a tradition to compile a yearly wrap-up of the most [...]

The fragrance industry, slowly but surely is going digital. In the last five years the industry has gone through remarkable advancements with the integration of cutting-edge technologies. Beyond the traditional methods of extracting scents and creating perfumes, a new era of fragrance technologies has emerged. Here are three fascinating fragrance technologies you might not be [...]