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Decoding the Buzzwords Behind Fragrance and Beauty Marketing

Decoding the Buzzwords Behind Fragrance and Beauty Marketing

In today’s beauty landscape, marketing language has become almost as powerful as the products themselves. Words like clean, natural, dermatologist-tested, and clinically proven are designed to build trust, but they often leave consumers more confused than informed. As a fragrance brand that believes in transparency, we think it’s time to decode what these popular claims really [...]
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