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What “Fragrance-Free” Really Means

What “Fragrance-Free” Really Means

4 days ago

The term “fragrance-free” sounds straightforward, but it’s not always what it seems. You’ve probably seen it on skincare, cleaning products, and even baby wipes. It suggests a safer, more natural alternative, especially for people with sensitive skin or allergies. 

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Is the Fragrance Industry Still Innovating?

Is the Fragrance Industry Still Innovating?

For anyone who develops fragrance, there’s one phrase that makes your heart sink: “This smells like…” It’s not that perfumers or creative directors intentionally imitate; it’s that the palette we all draw from is, in many ways, the same. Certain notes sell, certain accords evoke emotion. Consumers, often without realizing it, are trained to seek familiarity [...]
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The Difference Between a Chemist and a Perfumer

The Difference Between a Chemist and a Perfumer

When you pick up a fragrance, you’re holding the result of both science and imagination. But who makes that magic happen? Many assume a chemist and a perfumer are the same when, in truth, they play very different yet equally essential roles in the creation of a scent. The Perfumer - The Artist of EmotionA perfumer, [...]
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