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The Fragrance Notes We Keep Coming Back To (and Why They Work So Well)Some fragrance notes are like character actors in a film you may not always notice them, but once you do, you realize they’re doing all the emotional heavy lifting. The right note can turn a nice perfume into a signature scent, one [...]

The numbers projected for the fragrance and beauty industry in 2025 were bold. The fragrance market alone was expected to hit $62.11 billion with a 3.31 percent annual growth rate. While optimism shaped the outlook, Q1 results are telling a more nuanced story. Here’s what the data and the culture behind it are actually saying. Personalization Is [...]

At a recent fragrance mixer event, I found myself in conversation with a vintage perfume blogger, which up until that point was something I didn't know was of interest or had a community of lovers around it. The more we spoke, the more I realized just how fast this niche is growing. Vintage perfume collecting [...]

For years, zodiac signs have dominated social media, gift guides, and even fragrance collections. Whether you're a grounded Taurus or a dreamy Pisces, there's likely a scent claiming to match your sign's unique energy. But are these astrological pairings rooted in real perfumery insights, or are we falling for clever marketing? Why Zodiac Marketing Works So [...]

The fragrance industry is constantly evolving, with new innovations designed to enhance wearability, sustainability, and performance. One of the latest trends making waves is water-based perfumes—formulations that swap alcohol for water as the main carrier. But are these scents truly a game-changer for sensitive skin, or do they sacrifice performance for novelty? The Rise of Water-Based [...]

Mair Emenogu – MAIR Fragrance: https://www.mairfragrance.com/ Malaika Jones – BROWN GIRL Jane: https://browngirljane.com/ Denis & Jackie Asamoah – FORVR Mood: https://forvrmood.com/ Teri Johnson – Harlem Candle Co.: https://www.harlemcandlecompany.com/ Matthew Sánchez – Mateo Parfums: https://www.mateonewyork.com/ Brianna Arps – Moodeaux: https://moodeaux.com/ Keta Burke-Williams – Ourside: https://www.ourside.nyc/ Nyakio Grieco – Thirteen Lune: https://thirteenlune.com/ Each of these founders brings something distinct to the table, whether it’s luxury craftsmanship, [...]

Introducing Acqua Di Lusso: A Fragrance Inspired by Italy’s Timeless BeautyThere are certain moments in life that leave a lasting impression, shaping both memories and creative inspiration. For me, that moment came during my first trip to Europe, specifically Milan, Italy. Walking through the historic streets and standing in awe of the Duomo, I knew [...]

Oud, often referred to as "liquid gold," has become one of the most sought-after ingredients in the luxury fragrance industry. But what exactly is oud, and how did it gain such prominence? This blog delves into the origins of oud, why it’s so popular, and how it became a staple in modern perfumery.What is Oud?Oud, [...]

Last month I started a series where I shared 3 of my favorite brands by owners I thought were crushing it in their respective fields and made a promise to continue this series every month to the end of 2021. This month I want to shed light on brands that have been around for some [...]