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Most people think they know how to test a fragrance—spray, sniff, and decide. But if you’re doing it that way, you might be missing the full experience. Whether you're a casual perfume lover or a budding connoisseur, learning the right way to smell can unlock a whole new world of fragrance. Here are five common myths [...]

Have you ever been excited to test out a few perfumes, only to find that by the third or fourth scent, you can’t smell anything clearly anymore? This common phenomenon is known as “olfactory fatigue” or “nose blindness.” It happens when your sense of smell becomes overwhelmed and temporarily desensitized, making it harder to differentiate [...]

When you walk into a perfume store, you might notice small jars of coffee beans placed strategically around the space. These unassuming beans play a crucial role in enhancing your fragrance shopping experience. But why are coffee beans used in the fragrance industry, and what exactly is olfactory fatigue? Let’s dive into the aromatic world [...]