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Self-care has become an essential practice for maintaining mental and physical well-being. From skincare to meditation, there are countless ways to practice self-care, but one often overlooked aspect is the use of perfume. Integrating perfume into your self-care routine can have numerous benefits, enhancing not only your mood but also your overall sense of well-being.The [...]

When it comes to applying perfume, most people instinctively target their wrists, neck, and behind the ears. However, there is a lesser-known yet highly effective spot that can enhance the longevity and diffusion of your favorite scent—your ankles. This simple yet often overlooked trick can elevate your fragrance game, ensuring you smell delightful all day long. [...]

Fragrance sensitivity can be challenging for those who enjoy wearing perfume. While many people love the pleasant scents that perfumes offer, fragrance sensitivity can lead to uncomfortable reactions like headaches, sneezing, and skin irritation. Oftentimes when a large number of people complain about a certain fragrance or a specific fragrance ingredient it's an indication for [...]

As a fragrance brand owner, I'm constantly engaged with my customer base, fielding inquiries about all things scent-related. From questions about fragrance's tie to memory to seeking the best tips for wear, the curiosity knows no bounds. Back when I first started blogging, I made it a tradition to compile a yearly wrap-up of the most [...]

For adults, selecting your fragrance of the day can be as perplexing as choosing the right outfit for the day. Is the same true for teenagers, still in their becoming stage? Is wearing perfume/cologne an age-appropriate option? We seem to think so and here's why and some alternatives for your teens. What The Conversation is [...]

Before we start, let's get something out the way, the top-selling perfume category can vary based on factors such as trends, seasons, and regional preferences. Floral perfumes have historically been popular and widely sold in department and indie stores. The fresh, feminine, and versatile nature of floral fragrances appeals to a broad audience, making them [...]

Have you ever applied a phenomenal fragrance in the morning, only to find it has faded away by midday? Achieving a long-lasting fragrance experience is a common desire for perfume enthusiasts. Fortunately, there are tricks to make your scent linger longer on your skin. Additionally, when purchasing a fragrance, it's essential to choose one that [...]

Why You Should Know the Difference Between An Eau De Parfum and An Eau de ToiletteBefore getting into the nitty gritty of perfume descriptions and why you should know them here’s a list of all five types of perfumes. In order of their strengths they are Extrait de Parfum, Eau de Parfum, Eau de [...]

If you have ever stopped to wonder why we as a culture do the things we do you’re not alone. Lately, (for whatever reason) I too was pondering on why we as a human race bother to wear perfume, but before I get into that let me share what perfume is scientifically and practically.Defining What [...]

The idea of a great perfume is in a way to pique interest without demanding it. You want to give off a nice scent, but not one that’s easily defined or recognized; you want people to notice, but not be distracted or put off. Getting this just right comes down largely to which perfume you [...]

One of the most incredibly misunderstood beauty products is fragrance. Knowledge of fragrance starts and ends at wearing a scent that smells good. Let’s dive in to some of these myths:Myth #1 Cologne is for Men and Perfume is for WomenThis myth is largely believed because cologne is primarily what men tend to wear and [...]

With every industry there are a lot of misconceptions, the same goes for the fragrance industry. Here is Part 1 of my disclaimer series about perfume I think you should know. 1. Sensitivity is a Real ThingHow much is too much? When you walk past someone and they instantly turn their head to sneeze.We all know [...]

Don’t let me fool you, it’s extremely difficult to create, manufacture, sell and get other people excited about your product. What makes it easier? Instinct and the people you surround yourself with. I made a promise to myself before stepping out to create MAIR; I told myself I would design and create my perfume line [...]