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The world of fragrance is often filled with mysterious and alluring scents that transport us to distant memories, places, and emotions. But what if I told you that some of these iconic "notes" or scents don’t actually exist in nature? That’s right—certain notes in your favorite perfumes are entirely constructed by the fragrance industry, assigned [...]

Have you ever wondered why perfumes smell subtly different from their initial launch to present day? If you have ever mourned the discontinuation of a beloved signature perfume or candle this keep reading. Though we are using the iconic Chanel No. 5 as our case study the insights shared here go beyond this classic scent and [...]

Have you ever wondered what transforms an ordinary perfume into a blockbuster sensation? The world of fragrances is as diverse as it is competitive, and creating a bestselling perfume is no small feat. But who holds the power to decide which fragrance becomes a hit in the market? In this blog, we'll explore the journey [...]