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For years, zodiac signs have dominated social media, gift guides, and even fragrance collections. Whether you're a grounded Taurus or a dreamy Pisces, there's likely a scent claiming to match your sign's unique energy. But are these astrological pairings rooted in real perfumery insights, or are we falling for clever marketing? Why Zodiac Marketing Works So [...]

Our senses are the gateways to experiencing the world around us. Our sense of smell is often overlooked but is the most powerful out of the five. From triggering memories to influencing emotions, scent has a profound impact on our lives that extends far beyond what meets the nose. 1. Evolutionary Significance: Scent played a pivotal [...]