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The Fragrance Notes We Keep Coming Back To (and Why They Work So Well)Some fragrance notes are like character actors in a film you may not always notice them, but once you do, you realize they’re doing all the emotional heavy lifting. The right note can turn a nice perfume into a signature scent, one [...]

There’s a growing trend across social media, especially on #PerfumeTok, where collectors proudly showcase rows of gleaming bottles and talk about their ever-expanding fragrance wardrobe. What was once considered a luxury owning a few perfumes has turned into something else entirely. Some claim hundreds, even thousands, of bottles. But at what cost? Let’s talk about what [...]