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Sustainability isn't just a buzzword; it's a crucial ethos that guides industries toward a greener future. But what does sustainability truly mean in fashion and beauty?What Sustainability Means To The Fashion & Beauty Industry: For a fashion and beauty company, sustainability entails adopting practices that minimize negative environmental and social impacts throughout the entire product lifecycle. This includes responsible sourcing [...]

The world of beauty influencers is experiencing a shift in consumer trust. The new trend known as "deinfluencing," where influencers strategically share negative reviews to build trust with their audience is building momentum. But is this just a ploy for beauty influencers to get more views with Negativity Bias? Let's explore the temperature of the [...]