Inside My 10-Year MAIR Journey as a Founder
Featured ·
Ten years of building MAIR, and it doesn't feel like a finish line. Here's the real founder story: potholes, customer miracles, CEO rooms, and why fragrance is about inner power for women
The Truth About Fragrance Dupes: Are You Really Getting a Perfumer’s Best Work?
In the beauty industry, imitation isn’t just flattery—it’s big business. From designer-inspired fashion to lookalike handbags, the concept of "dupes" has been widely accepted. But when it comes to perfume, the conversation becomes more complex. Francis Kurkdjian, one of the most renowned perfumers in the world, recently addressed the issue of fragrance duplication on the [...]
Continue reading
From Designer to Niche: How to Expand Your Fragrance Collection with Artisanal Scents
If you’ve only worn mass-market designer, department store, or celebrity perfumes, adding a niche fragrance to your collection can open up an entirely new world of scent. Niche perfumes aren’t about replacing what you love—they’re about expanding your options, introducing new ingredients, and experiencing fragrances crafted with artistry and depth. Let’s explore how niche perfumes [...]
Continue reading