How Birth Control Can Affect Your Sense of Smell and Attraction
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Your sense of smell is more powerful than you might think. It influences everything from the way you experience food to how you connect with others. Science has shown that hormonal birth control can subtly alter the way we perceive scents, including pheromones that play a role in attraction. For fragrance lovers, understanding this connection [...]
What “Fragrance-Free” Really Means
15 days ago
The term “fragrance-free” sounds straightforward, but it’s not always what it seems.
You’ve probably seen it on skincare, cleaning products, and even baby wipes. It suggests a safer, more natural alternative, especially for people with sensitive skin or allergies. But “fragrance-free” doesn’t always mean the product contains no scent at all.
In reality, it often means that [...]
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The Families Behind the Fields: The Jasmine Growers of Grasse
Grasse, the perfume capital of the world, owes much of its legacy not to corporations or factories, but to families, generations of cultivators who have tended their flower fields with devotion and skill. In this chapter of The Families Behind the Fields, we turn our attention to the jasmine growers whose blossoms have defined French [...]
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When to Apply Perfume in Your Beauty Routine
With the surge of Gen Z and Gen Alpha’s newfound interest in all things beauty, we wanted to give a quick guide on one of the most overlooked steps in a daily routine. Finding the perfect spot in your beauty routine to apply perfume can make all the difference between a scent that fades too [...]
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Why Does Perfume Sometimes Smell Metallic?
Have you ever sprayed your favorite fragrance and noticed a faint metallic scent like copper, pennies, or iron instead of the soft floral or warm notes you expected? It can be surprising, even off-putting, but that sharp metallic trace isn’t a sign that your perfume has “gone bad.” It’s actually the result of chemistry, environment, [...]
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Is the Fragrance Industry Still Innovating?
For anyone who develops fragrance, there’s one phrase that makes your heart sink: “This smells like…”
It’s not that perfumers or creative directors intentionally imitate; it’s that the palette we all draw from is, in many ways, the same. Certain notes sell, certain accords evoke emotion. Consumers, often without realizing it, are trained to seek familiarity [...]
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The Difference Between a Chemist and a Perfumer
When you pick up a fragrance, you’re holding the result of both science and imagination. But who makes that magic happen? Many assume a chemist and a perfumer are the same when, in truth, they play very different yet equally essential roles in the creation of a scent.
How to Prep Your Skin for Longer-Lasting Fragrance
If there’s one overlooked ritual that can completely elevate your fragrance experience, it’s exfoliation. The truth is, no matter how luxurious your perfume may be, its performance starts before you spray. The texture, smoothness, and overall health of your skin determine how scent clings, projects, and lingers throughout the day.
Decoding the Buzzwords Behind Fragrance and Beauty Marketing
In today’s beauty landscape, marketing language has become almost as powerful as the products themselves. Words like clean, natural, dermatologist-tested, and clinically proven are designed to build trust, but they often leave consumers more confused than informed.
As a fragrance brand that believes in transparency, we think it’s time to decode what these popular claims really [...]
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Why Beauty Brands Thrive at Anthropologie
Few retailers master discovery like Anthropologie, and their stores are more than shopping spaces; they are carefully crafted sensory journeys meant to feel personal, tactile, and inspired. What sets Anthropologie apart in beauty and fragrance retail is its strict yet artful curation, selecting products that feel like keepsakes rather than just items.
How Anthropologie Operates Its [...]
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The Difference Between Hair Fragrance and a Perfume
Hair fragrance has quietly become one of beauty’s most luxurious trends. From Paris to New York, fragrance houses and indie brands alike are creating products designed specifically for your strands. But what exactly does hair fragrance do, and how is it different from spraying your favorite perfume directly on your hair? Here’s what you need [...]
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Are Fragrance Elixirs Marketing Hype or the Future to Long-lasting Scents?
Luxury fragrance is constantly evolving, and one of the most intriguing categories to emerge in recent years is the fragrance elixir. Sometimes marketed as “perfume elixirs” or “elixir de parfum,” these concentrated blends promise deeper intensity and longer wear than traditional sprays. But what exactly is a fragrance elixir, how does it work on the [...]
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How to Properly Layer Your Fragrances for the Best Results
Layering fragrances is more than a trend. It is a way to create a scent that is unmistakably yours while enhancing longevity and projection. Whether you are mixing two perfumes from your collection or pairing a body cream with a fine fragrance, the right approach ensures every note shines.
Prep Your Skin for Long-Lasting Results
Hydration is [...]
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Why Gourmand Fragrances Are So Popular
There’s a reason gourmand fragrances continue to dominate wish lists and vanities. Unlike other fragrance families, gourmands are designed to smell edible, warm, sweet, and almost irresistible. They trigger a sense of comfort and nostalgia while still feeling luxurious and modern. From soft vanilla to unexpected notes like banana and matcha, gourmand perfumes are pushing [...]
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Can Diet Change How Perfume Smells? Exploring the Taste–Scent Connection
Over the past few weeks in our Skin & Fragrance series, we’ve uncovered why perfume smells different on each person and what to do when your scent fades too fast. Now we’re exploring another fascinating layer of fragrance science: can what you eat actually change how perfume smells on your skin?
The short answer is yes; your [...]
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The Best Fabrics That Hold Scent The Longest
Why Some People Spray Perfume on Clothes Instead of Skin
Not everyone wears perfume directly on the skin. Whether it’s due to sensitivity, pH levels, or personal preference, many people choose to apply fragrance on their clothing instead. While perfume behaves differently on fabric than on skin, the right material can hold scent for hours, sometimes [...]
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Why Perfume Smells Different on You Than It Does on Others
Have you ever fallen in love with a fragrance on someone else, only to try it on yourself and notice it smells completely different? This is one of the fascinating mysteries of perfume, and it all comes down to chemistry, lifestyle, and even the environment around you.
Perfume is not static; it interacts with the body. [...]
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Did You Know You Were Eating Perfume? The Truth About Truffle Oil
The Allure of Truffle Oil
Truffle oil has become one of the most recognizable “luxury” ingredients in food today. From fries and pasta to pizzas and popcorn, just a drizzle promises to elevate a dish into something sophisticated. But here’s the twist: in most cases, truffle oil has never even met a truffle.
Instead, the majority of [...]
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What is Skin pH and How to Choose a Perfume That Works Best for You
When you spray a perfume on your skin, the scent may smell completely different from how it did in the bottle or on someone else. One key reason for this is your skin’s pH balance. Understanding pH can help you find perfumes that not only smell amazing but also last longer.
What is Skin pH?
pH is [...]
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5 Reasons Why Perfume Doesn’t Last on You and How to Fix It
Perfume has the power to uplift moods and create lasting impressions, but many people struggle with one common frustration; their fragrance doesn’t last. If you’ve ever sprayed a perfume in the morning only to find it gone by lunch, you’re not alone. Here are five reasons why your scent may not stick, and also what [...]
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How to Store Perfume for Years (Even Decades)
I recently came across the most beautiful story, which inspired this piece. A young woman shared that she planned to buy her favorite perfume and set it aside for her child, so they could always have her scent to remember her by.
Perfume is deeply tied to memory, and the idea of preserving a fragrance for [...]
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Why TikTok Is Obsessed With Layering Perfume Right Now
If you’ve spent any time on TikTok recently, you’ve probably seen creators spritzing multiple perfumes to “create their own scent.” This trend, known as fragrance layering is taking over #PerfumeTok, and it’s one of the most exciting evolutions in personal fragrance.
We’ve covered this viral PerfumeTok tag before. But there’s a new twist, people aren’t just [...]
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Skinification of Perfume and What It Means for the Future of Fragrance
“Skinification” has been an underrated buzzword in beauty for a while, but what does it really mean when it comes to perfume? At its core, skinification is the merging of skincare principles into non-skincare categories, and it’s now reshaping how fine fragrance is formulated, worn, and marketed. The perfume world is entering an era where [...]
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How Grasse’s Blooms Become the World’s Finest Perfumes
From Flower to Flacon and How Grasse’s Blooms Become the World’s Finest Perfumes
The hills of Grasse are rich with history and even richer with scent. But the magic of this perfume capital isn’t just in the flowers that bloom there. It’s in the craftsmanship that transforms petals into perfume, distilling fleeting florals into wearable memory.
Today, [...]
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Why Lavender Left Grasse, France
If you’ve ever imagined fields of lavender swaying under the Provençal sun, chances are you were picturing Grasse. While rose and jasmine are still pillars of the region’s perfumed identity, lavender has largely faded from its agricultural foreground. But it wasn’t always that way.
For decades, lavender thrived in the Grasse hills, cultivated by small multi-generational [...]
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A Look Inside Grasse’s Fragrance Legacy
Each spring, the town of Grasse awakens to the scent of Centifolia roses. It’s a bloom so delicate that it must be picked at sunrise, and a crop so rare that the entire world’s supply for fine fragrance fits into a single, short harvest window.
But what many don’t see, or understand, is who actually grows [...]
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The Most Loved Perfume Notes Right Now and Why They Work So Well
The Fragrance Notes We Keep Coming Back To (and Why They Work So Well)Some fragrance notes are like character actors in a film you may not always notice them, but once you do, you realize they’re doing all the emotional heavy lifting. The right note can turn a nice perfume into a signature scent, one [...]
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How Fragrance Wardrobes Are Hurting Scent Memory
There’s a growing trend across social media, especially on #PerfumeTok, where collectors proudly showcase rows of gleaming bottles and talk about their ever-expanding fragrance wardrobe. What was once considered a luxury owning a few perfumes has turned into something else entirely. Some claim hundreds, even thousands, of bottles. But at what cost?
Let’s talk about what [...]
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Why the FDA Banned These 11 Ingredients in the Beauty Industry
The beauty world is buzzing about e.l.f. Beauty’s recent acquisition of Hailey Bieber’s Rhode brand, and for good reason. At a recent industry talk, what truly set e.l.f. apart was their commitment to ingredient transparency which is a promise that resonates deeply with today’s conscious consumers. While the FDA currently bans only 11 ingredients in cosmetics, e.l.f. has [...]
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Why Matcha Perfume Is the Breakout Fragrance Trend of 2025
Why Matcha Perfume Is the Breakout Fragrance Trend of 2025
Matcha has made its way from lattes to luxury fragrance. Once known only as a café favorite, this powdered green tea is now being celebrated as one of the most modern and desirable notes in perfumery. Its soft complexity is winning over fragrance lovers who want [...]
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How to Store Vintage Perfume and Keep It Timeless
Owning a vintage perfume is like holding a piece of history in your hands. The scent, the bottle, the craftsmanship it’s more than just a fragrance. It’s a time capsule of artistry and era. Whether you’ve inherited a beloved bottle or hunted down a discontinued favorite, knowing how to store your vintage perfume can mean [...]
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The Truth About Clean Fragrance Myths and What You Should Really Know
There is growing pressure on beauty brands to be clean, sustainable, and transparent. That is a good thing. But with that has come a flood of misinformation and vague marketing terms. The fragrance industry is not immune. Clean fragrance is the latest label many consumers are gravitating toward, but what does that really mean and [...]
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How to Navigate the Fragrance Department Like a Pro
The fragrance section of any major department store can be an overwhelming place. Between the dazzling displays, eager sales associates, and walls of bottles you have likely felt the rush of sensory overload. But with a little preparation and a few simple strategies you can turn the experience into a memorable one that helps you [...]
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What 2025’s Data Really Says About the Future of Beauty and Fragrance Industries
The numbers projected for the fragrance and beauty industry in 2025 were bold. The fragrance market alone was expected to hit $62.11 billion with a 3.31 percent annual growth rate. While optimism shaped the outlook, Q1 results are telling a more nuanced story.
Here’s what the data and the culture behind it are actually saying.
Personalization Is [...]
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The Rise of Vintage Perfume
At a recent fragrance mixer event, I found myself in conversation with a vintage perfume blogger, which up until that point was something I didn't know was of interest or had a community of lovers around it. The more we spoke, the more I realized just how fast this niche is growing. Vintage perfume collecting [...]
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Are Influencer Perfume Closets Ruining How We Experience Fragrance?
The rise of influencer culture has changed the way we engage with beauty—and fragrance is no exception. On platforms like TikTok and Instagram, influencers showcase entire perfume closets with 250+ bottles. Labeled as "wardrobes" or "museums," these collections often feel more performative than personal. But here’s the truth: most of these perfumes were gifted through [...]
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