The FDA is stepping back from stronger asbestos testing in talc beauty products. Read on to see what that means for safety, clarity, and consumer trust within the beauty industry.
Inside My 10-Year MAIR Journey as a Founder
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Ten years of building MAIR, and it doesn't feel like a finish line. Here's the real founder story: potholes, customer miracles, CEO rooms, and why fragrance is about inner power for women

How To Make A Fragrance At Home
1 day ago
Want to make your own perfume at home? Start with basic supplies, simple blends, and skin tests that teach you how real fragrance creation works.

Part 2: Why Everyone Owns Perfume Now (History of Fragrance Wardrobes)
4 days ago
One signature perfume ruled for centuries. Discover how Chanel, TikTok influencers, and discovery sets created today's fragrance wardrobes with multiple scents.

Part 1: Why the French Needed Perfume (And Made It Famous)
6 days ago
France was Europe's smelliest nation. See how perfume evolved from masking body odor to royal obsession, launching the world's biggest fragrance industry.

How Can You Tell If a Perfume Uses Quality Ingredients?
8 days ago
Wondering if your perfume has premium ingredients? Price alone won't tell you. Learn expert tips on sprayers, sillage, labels, and what truly signals quality.

Should You Put Perfume in the Fridge?
12 days ago
Thinking about buying a perfume fridge from Amazon or TikTok? Learn when chilled storage helps, when it’s overkill, and the best way to protect your scents.

Can Botox or Facial Fillers Affect Your Sense of Smell?
14 days ago
Botox and facial fillers are common beauty treatments, but fewer women consider how they may influence facial nerves, airflow, and scent perception.

How Are Pheromones Used in Perfume
Pheromones in fragrance aren’t magic, but when used thoughtfully, they can shape how a scent feels, wears, and lingers on skin over time naturally.

Do Aphrodisiac Fragrances Really Work?
Aphrodisiac fragrances promise attraction, but do they work? Learn what defines them, what science supports, and how to spot real allure.

How to Choose a Perfume That Doesn’t Overpower (And Still Lasts)
Choosing a perfume that doesn’t overpower comes down to how it wears, not how loud it smells. Soft fragrances can still last and leave an impression.

How Gen Z Buys Fragrance And Why It’s Different From Everyone Else
Gen Z treats fragrance as a wardrobe, choosing scents by mood, moment, and culture.

The Real Cost of Running a Beauty Brand in 2026
Behind every brand is a business navigating tariffs, lawsuits, and rising global costs.

Why You Can’t Smell Your Favorite Fragrance Anymore
If your perfume disappears on you, it may be doing exactly what it’s designed to do.

Fragrance Trends for 2026: What’s Shaping the Future of Scent
In 2026, perfume trends favor personal, refined scents that blend emotion, texture, and sustainability.

How Perfume Became Craft: From Personal Ritual to Modern Luxury
Once perfume became personal, it evolved into a modern craft shaped by refinement and composition.

How Perfume Went From an Ancient Ritual to a Signature Scent
Perfume evolved from sacred ancient rituals into the personal signature scents people wear every day to express memory, mood, and identity on their own skin.

Why Perfume Smells Different When You First Spray It vs. When It Dries Down
If your perfume smells one way when you first spray it and completely different later in the day, that isn’t your imagination. Fragrance evolves in stages and reacts with your skin, your body heat, and even your lifestyle.

What Is K-Beauty and Why Is It So Popular in the US?
K-beauty dominates US shelves with prestige-level skincare at budget prices. From glass skin routines to viral trends, explore its rise and fragrance gap.
Why Perfume Smells Different Hours After You Spray It
Ever noticed your perfume smell completely different after a few hours? Here’s why your fragrance transforms and how your skin plays a major role.

How Perfume Became The Perfect Gift to Give
Perfume tops gift searches for holidays and milestones; discover why fragrance became a timeless present symbolizing love, luxury, and personal connection.

Why Is Perfume So Expensive? The Real Cost Behind Luxury Fragrance
Luxury perfume prices have risen dramatically in recent years. From rare ingredients to rising production costs, discover the real reasons behind the high cost of fine fragrance.

The Real Origin of Perfume: How Ancient Civilizations Invented Fragrance
Before perfume became a symbol of elegance, it was a sacred language spoken through temples, trade routes, and rituals. Its story begins thousands of years before Paris.

How Fashion Runways Use Fragrance to Shape the Show
Fragrance has become an immersive tool for major fashion houses. It sets tone, mood, and memory. Here is how luxury brands use scent to elevate their runway presentations and why this trend continues to grow.

Aphrodisiac Colognes Men Should Wear for Maximum Confidence and Drive
Men, unlock the power of scent to captivate women with proven aphrodisiac colognes. From earthy patchouli's mystery to vanilla's seductive warmth, these notes tap into her primal senses backed by science on smell and desire. This guide reveals the best men's fragrances to elevate your allure, no gimmicks needed

How Biotech Is Transforming the Future of Fragrance
Biotech is reshaping fragrance with sustainable ingredients, safer molecules, and new scent possibilities that expand creativity while strengthening the industry’s future.

How to Know Your Perfume Has Gone Bad
Learn the key signs that your perfume has expired, why oxidation changes the scent, and how certain refillable bottles may shorten a fragrance’s lifespan.

Does What You Eat Affect How Perfume Smells on Your Skin
Food shapes more than mood. It also changes how your skin carries scent. From Thanksgiving spices to everyday meals, here is how what you eat can shift the way perfume or cologne develops on your skin.

Why Perfume Doesn’t Smell Good on Dirty Skin
Perfume needs clean skin to reveal its true scent. When sweat, bacteria, and old product build up, fragrance changes and smells stronger in the wrong way. Here is why.

What “Fragrance-Free” Really Means
The term “fragrance-free” sounds straightforward, but it’s not always what it seems.
You’ve probably seen it on skincare, cleaning products, and even baby wipes. It suggests a safer, more natural alternative, especially for people with sensitive skin or allergies. But “fragrance-free” doesn’t always mean the product contains no scent at all.
In reality, it often means that [...]
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The Families Behind the Fields: The Jasmine Growers of Grasse
Grasse, the perfume capital of the world, owes much of its legacy not to corporations or factories, but to families, generations of cultivators who have tended their flower fields with devotion and skill. In this chapter of The Families Behind the Fields, we turn our attention to the jasmine growers whose blossoms have defined French [...]
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When to Apply Perfume in Your Beauty Routine
With the surge of Gen Z and Gen Alpha’s newfound interest in all things beauty, we wanted to give a quick guide on one of the most overlooked steps in a daily routine. Finding the perfect spot in your beauty routine to apply perfume can make all the difference between a scent that fades too [...]
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Why Does Perfume Sometimes Smell Metallic?
Have you ever sprayed your favorite fragrance and noticed a faint metallic scent like copper, pennies, or iron instead of the soft floral or warm notes you expected? It can be surprising, even off-putting, but that sharp metallic trace isn’t a sign that your perfume has “gone bad.” It’s actually the result of chemistry, environment, [...]
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Is the Fragrance Industry Still Innovating?
For anyone who develops fragrance, there’s one phrase that makes your heart sink: “This smells like…”
It’s not that perfumers or creative directors intentionally imitate; it’s that the palette we all draw from is, in many ways, the same. Certain notes sell, certain accords evoke emotion. Consumers, often without realizing it, are trained to seek familiarity [...]
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The Difference Between a Chemist and a Perfumer
When you pick up a fragrance, you’re holding the result of both science and imagination. But who makes that magic happen? Many assume a chemist and a perfumer are the same when, in truth, they play very different yet equally essential roles in the creation of a scent.

How to Prep Your Skin for Longer-Lasting Fragrance
If there’s one overlooked ritual that can completely elevate your fragrance experience, it’s exfoliation. The truth is, no matter how luxurious your perfume may be, its performance starts before you spray. The texture, smoothness, and overall health of your skin determine how scent clings, projects, and lingers throughout the day.

