The FDA is stepping back from stronger asbestos testing in talc beauty products. Read on to see what that means for safety, clarity, and consumer trust within the beauty industry.
Inside My 10-Year MAIR Journey as a Founder
Featured ·
Ten years of building MAIR, and it doesn't feel like a finish line. Here's the real founder story: potholes, customer miracles, CEO rooms, and why fragrance is about inner power for women
How Perfume Went From an Ancient Ritual to a Signature Scent
2 days ago
Perfume evolved from sacred ancient rituals into the personal signature scents people wear every day to express memory, mood, and identity on their own skin.
Why Perfume Smells Different When You First Spray It vs. When It Dries Down
4 days ago
If your perfume smells one way when you first spray it and completely different later in the day, that isn’t your imagination. Fragrance evolves in stages and reacts with your skin, your body heat, and even your lifestyle.
What Is K-Beauty and Why Is It So Popular in the US?
8 days ago
K-beauty dominates US shelves with prestige-level skincare at budget prices. From glass skin routines to viral trends, explore its rise and fragrance gap.
Why Perfume Smells Different Hours After You Spray It
11 days ago
Ever noticed your perfume smell completely different after a few hours? Here’s why your fragrance transforms and how your skin plays a major role.
How Perfume Became The Perfect Gift to Give
Perfume tops gift searches for holidays and milestones; discover why fragrance became a timeless present symbolizing love, luxury, and personal connection.
Why Is Perfume So Expensive? The Real Cost Behind Luxury Fragrance
Luxury perfume prices have risen dramatically in recent years. From rare ingredients to rising production costs, discover the real reasons behind the high cost of fine fragrance.
The Real Origin of Perfume: How Ancient Civilizations Invented Fragrance
Before perfume became a symbol of elegance, it was a sacred language spoken through temples, trade routes, and rituals. Its story begins thousands of years before Paris.
How Fashion Runways Use Fragrance to Shape the Show
Fragrance has become an immersive tool for major fashion houses. It sets tone, mood, and memory. Here is how luxury brands use scent to elevate their runway presentations and why this trend continues to grow.
Aphrodisiac Colognes Men Should Wear for Maximum Confidence and Drive
Men, unlock the power of scent to captivate women with proven aphrodisiac colognes. From earthy patchouli's mystery to vanilla's seductive warmth, these notes tap into her primal senses backed by science on smell and desire. This guide reveals the best men's fragrances to elevate your allure, no gimmicks needed
How Biotech Is Transforming the Future of Fragrance
Biotech is reshaping fragrance with sustainable ingredients, safer molecules, and new scent possibilities that expand creativity while strengthening the industry’s future.
How to Know Your Perfume Has Gone Bad
Learn the key signs that your perfume has expired, why oxidation changes the scent, and how certain refillable bottles may shorten a fragrance’s lifespan.
Does What You Eat Affect How Perfume Smells on Your Skin
Food shapes more than mood. It also changes how your skin carries scent. From Thanksgiving spices to everyday meals, here is how what you eat can shift the way perfume or cologne develops on your skin.
Why Perfume Doesn’t Smell Good on Dirty Skin
Perfume needs clean skin to reveal its true scent. When sweat, bacteria, and old product build up, fragrance changes and smells stronger in the wrong way. Here is why.
What “Fragrance-Free” Really Means
The term “fragrance-free” sounds straightforward, but it’s not always what it seems.
You’ve probably seen it on skincare, cleaning products, and even baby wipes. It suggests a safer, more natural alternative, especially for people with sensitive skin or allergies. But “fragrance-free” doesn’t always mean the product contains no scent at all.
In reality, it often means that [...]
Continue reading
The Families Behind the Fields: The Jasmine Growers of Grasse
Grasse, the perfume capital of the world, owes much of its legacy not to corporations or factories, but to families, generations of cultivators who have tended their flower fields with devotion and skill. In this chapter of The Families Behind the Fields, we turn our attention to the jasmine growers whose blossoms have defined French [...]
Continue reading
When to Apply Perfume in Your Beauty Routine
With the surge of Gen Z and Gen Alpha’s newfound interest in all things beauty, we wanted to give a quick guide on one of the most overlooked steps in a daily routine. Finding the perfect spot in your beauty routine to apply perfume can make all the difference between a scent that fades too [...]
Continue reading
Why Does Perfume Sometimes Smell Metallic?
Have you ever sprayed your favorite fragrance and noticed a faint metallic scent like copper, pennies, or iron instead of the soft floral or warm notes you expected? It can be surprising, even off-putting, but that sharp metallic trace isn’t a sign that your perfume has “gone bad.” It’s actually the result of chemistry, environment, [...]
Continue reading
Is the Fragrance Industry Still Innovating?
For anyone who develops fragrance, there’s one phrase that makes your heart sink: “This smells like…”
It’s not that perfumers or creative directors intentionally imitate; it’s that the palette we all draw from is, in many ways, the same. Certain notes sell, certain accords evoke emotion. Consumers, often without realizing it, are trained to seek familiarity [...]
Continue reading
The Difference Between a Chemist and a Perfumer
When you pick up a fragrance, you’re holding the result of both science and imagination. But who makes that magic happen? Many assume a chemist and a perfumer are the same when, in truth, they play very different yet equally essential roles in the creation of a scent.
How to Prep Your Skin for Longer-Lasting Fragrance
If there’s one overlooked ritual that can completely elevate your fragrance experience, it’s exfoliation. The truth is, no matter how luxurious your perfume may be, its performance starts before you spray. The texture, smoothness, and overall health of your skin determine how scent clings, projects, and lingers throughout the day.
Decoding the Buzzwords Behind Fragrance and Beauty Marketing
In today’s beauty landscape, marketing language has become almost as powerful as the products themselves. Words like clean, natural, dermatologist-tested, and clinically proven are designed to build trust, but they often leave consumers more confused than informed.
As a fragrance brand that believes in transparency, we think it’s time to decode what these popular claims really [...]
Continue reading
Why Beauty Brands Thrive at Anthropologie
Few retailers master discovery like Anthropologie, and their stores are more than shopping spaces; they are carefully crafted sensory journeys meant to feel personal, tactile, and inspired. What sets Anthropologie apart in beauty and fragrance retail is its strict yet artful curation, selecting products that feel like keepsakes rather than just items.
How Anthropologie Operates Its [...]
Continue reading
How Birth Control Can Affect Your Sense of Smell and Attraction
Your sense of smell is more powerful than you might think. It influences everything from the way you experience food to how you connect with others. Science has shown that hormonal birth control can subtly alter the way we perceive scents, including pheromones that play a role in attraction. For fragrance lovers, understanding this connection [...]
Continue reading
The Difference Between Hair Fragrance and a Perfume
Hair fragrance has quietly become one of beauty’s most luxurious trends. From Paris to New York, fragrance houses and indie brands alike are creating products designed specifically for your strands. But what exactly does hair fragrance do, and how is it different from spraying your favorite perfume directly on your hair? Here’s what you need [...]
Continue reading
Are Fragrance Elixirs Marketing Hype or the Future to Long-lasting Scents?
Luxury fragrance is constantly evolving, and one of the most intriguing categories to emerge in recent years is the fragrance elixir. Sometimes marketed as “perfume elixirs” or “elixir de parfum,” these concentrated blends promise deeper intensity and longer wear than traditional sprays. But what exactly is a fragrance elixir, how does it work on the [...]
Continue reading
How to Properly Layer Your Fragrances for the Best Results
Layering fragrances is more than a trend. It is a way to create a scent that is unmistakably yours while enhancing longevity and projection. Whether you are mixing two perfumes from your collection or pairing a body cream with a fine fragrance, the right approach ensures every note shines.
Prep Your Skin for Long-Lasting Results
Hydration is [...]
Continue reading
Why Gourmand Fragrances Are So Popular
There’s a reason gourmand fragrances continue to dominate wish lists and vanities. Unlike other fragrance families, gourmands are designed to smell edible, warm, sweet, and almost irresistible. They trigger a sense of comfort and nostalgia while still feeling luxurious and modern. From soft vanilla to unexpected notes like banana and matcha, gourmand perfumes are pushing [...]
Continue reading
Can Diet Change How Perfume Smells? Exploring the Taste–Scent Connection
Over the past few weeks in our Skin & Fragrance series, we’ve uncovered why perfume smells different on each person and what to do when your scent fades too fast. Now we’re exploring another fascinating layer of fragrance science: can what you eat actually change how perfume smells on your skin?
The short answer is yes; your [...]
Continue reading
The Best Fabrics That Hold Scent The Longest
Why Some People Spray Perfume on Clothes Instead of Skin
Not everyone wears perfume directly on the skin. Whether it’s due to sensitivity, pH levels, or personal preference, many people choose to apply fragrance on their clothing instead. While perfume behaves differently on fabric than on skin, the right material can hold scent for hours, sometimes [...]
Continue reading
Why Perfume Smells Different on You Than It Does on Others
Have you ever fallen in love with a fragrance on someone else, only to try it on yourself and notice it smells completely different? This is one of the fascinating mysteries of perfume, and it all comes down to chemistry, lifestyle, and even the environment around you.
Perfume is not static; it interacts with the body. [...]
Continue reading
Did You Know You Were Eating Perfume? The Truth About Truffle Oil
The Allure of Truffle Oil
Truffle oil has become one of the most recognizable “luxury” ingredients in food today. From fries and pasta to pizzas and popcorn, just a drizzle promises to elevate a dish into something sophisticated. But here’s the twist: in most cases, truffle oil has never even met a truffle.
Instead, the majority of [...]
Continue reading
What is Skin pH and How to Choose a Perfume That Works Best for You
When you spray a perfume on your skin, the scent may smell completely different from how it did in the bottle or on someone else. One key reason for this is your skin’s pH balance. Understanding pH can help you find perfumes that not only smell amazing but also last longer.
What is Skin pH?
pH is [...]
Continue reading
5 Reasons Why Perfume Doesn’t Last on You and How to Fix It
Perfume has the power to uplift moods and create lasting impressions, but many people struggle with one common frustration; their fragrance doesn’t last. If you’ve ever sprayed a perfume in the morning only to find it gone by lunch, you’re not alone. Here are five reasons why your scent may not stick, and also what [...]
Continue reading
How to Store Perfume for Years (Even Decades)
I recently came across the most beautiful story, which inspired this piece. A young woman shared that she planned to buy her favorite perfume and set it aside for her child, so they could always have her scent to remember her by.
Perfume is deeply tied to memory, and the idea of preserving a fragrance for [...]
Continue reading