Inside My 10-Year MAIR Journey as a Founder
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Ten years of building MAIR, and it doesn't feel like a finish line. Here's the real founder story: potholes, customer miracles, CEO rooms, and why fragrance is about inner power for women

The Impact of Retail Mergers on Brands
The Impact of Retail Mergers on Brands:In retail, mergers and acquisitions often make headlines for
their potential to reshape the entire competitive landscape. Recently, the
merger between Saks and Neiman Marcus has sparked discussions about the future
of luxury retail and the implications for the brands they carry. While this
merger is significant, it serves as a timely example [...]
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The Art of Perfume Packaging and Its Effect on Consumers
The fragrance experience doesn't start with the way it smells but with the way it looks. In other words, it's a sensorial experience that begins the moment you lay eyes on its packaging. The artistry and craftsmanship behind perfume packaging design play a crucial role in shaping consumer perception and setting the tone for the [...]
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