Inside My 10-Year MAIR Journey as a Founder
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Ten years of building MAIR, and it doesn't feel like a finish line. Here's the real founder story: potholes, customer miracles, CEO rooms, and why fragrance is about inner power for women
The Real Cost of Running a Beauty Brand in 2026
Behind every brand is a business navigating tariffs, lawsuits, and rising global costs.
The Hidden Costs of Retail Theft and It's Impact on Independent Brands
Retail theft, often dismissed as a “victimless crime,” has become a significant issue in today’s retail landscape. The truth is, there are real victims—especially small businesses that bear the brunt of these losses. Whether your products are in a department store or a local mom-and-pop shop, retail theft directly impacts a product based company's bottom [...]
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Can Consumers Still Trust Beauty Influencers in the Era of Deinfluencing?
The world of beauty influencers is experiencing a shift in consumer trust. The new trend known as "deinfluencing," where influencers strategically share negative reviews to build trust with their audience is building momentum.
But is this just a ploy for beauty influencers to get more views with Negativity Bias? Let's explore the temperature of the [...]
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