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The Hidden Costs of Retail Theft and It's Impact on Independent Brands

Retail theft, often dismissed as a “victimless crime,” has become a significant issue in today’s retail landscape. The truth is, there are real victims—especially small businesses that bear the brunt of these losses. Whether your products are in a department store or a local mom-and-pop shop, retail theft directly impacts a product based company's bottom [...]
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Can Consumers Still Trust Beauty Influencers in the Era of Deinfluencing?

The world of beauty influencers is experiencing a shift in consumer trust. The new trend known as "deinfluencing," where influencers strategically share negative reviews to build trust with their audience is building momentum. But is this just a ploy for beauty influencers to get more views with Negativity Bias? Let's explore the temperature of the [...]
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