How Birth Control Can Affect Your Sense of Smell and Attraction
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Your sense of smell is more powerful than you might think. It influences everything from the way you experience food to how you connect with others. Science has shown that hormonal birth control can subtly alter the way we perceive scents, including pheromones that play a role in attraction. For fragrance lovers, understanding this connection [...]
The Truth About Clean Fragrance Myths and What You Should Really Know
There is growing pressure on beauty brands to be clean, sustainable, and transparent. That is a good thing. But with that has come a flood of misinformation and vague marketing terms. The fragrance industry is not immune. Clean fragrance is the latest label many consumers are gravitating toward, but what does that really mean and [...]
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Are Water-Based Perfumes the Future or Just a Fading Trend?
The fragrance industry is constantly evolving, with new innovations designed to enhance wearability, sustainability, and performance. One of the latest trends making waves is water-based perfumes—formulations that swap alcohol for water as the main carrier. But are these scents truly a game-changer for sensitive skin, or do they sacrifice performance for novelty?
The Rise of Water-Based [...]
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Is the Fragrance Industry Heading Towards Clean Beauty Standards?
Full transparency in beauty ingredients is
becoming the norm in skincare and cosmetics, but brands and retailers are their
own police for ingredient safety regarding fine fragrances. But is the need for
clean ingredients being driven by consumers? To put it in perspective, the U.S. Food and Drug Administration has only banned 38 ingredients compared to the
European Commission’s ban [...]
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