Inside My 10-Year MAIR Journey as a Founder
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Ten years of building MAIR, and it doesn't feel like a finish line. Here's the real founder story: potholes, customer miracles, CEO rooms, and why fragrance is about inner power for women
The Truth About Clean Fragrance Myths and What You Should Really Know
There is growing pressure on beauty brands to be clean, sustainable, and transparent. That is a good thing. But with that has come a flood of misinformation and vague marketing terms. The fragrance industry is not immune. Clean fragrance is the latest label many consumers are gravitating toward, but what does that really mean and [...]
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Is the Fragrance Industry Heading Towards Clean Beauty Standards?
Full transparency in beauty ingredients is
becoming the norm in skincare and cosmetics, but brands and retailers are their
own police for ingredient safety regarding fine fragrances. But is the need for
clean ingredients being driven by consumers? To put it in perspective, the U.S. Food and Drug Administration has only banned 38 ingredients compared to the
European Commission’s ban [...]
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