Inside My 10-Year MAIR Journey as a Founder
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Ten years of building MAIR, and it doesn't feel like a finish line. Here's the real founder story: potholes, customer miracles, CEO rooms, and why fragrance is about inner power for women
Can Consumers Still Trust Beauty Influencers in the Era of Deinfluencing?
The world of beauty influencers is experiencing a shift in consumer trust. The new trend known as "deinfluencing," where influencers strategically share negative reviews to build trust with their audience is building momentum.
But is this just a ploy for beauty influencers to get more views with Negativity Bias? Let's explore the temperature of the [...]
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Iconic Fragrances: How a Perfume Becomes a Bestseller
Have you ever wondered what transforms an ordinary perfume into a blockbuster sensation? The world of fragrances is as diverse as it is competitive, and creating a bestselling perfume is no small feat. But who holds the power to decide which fragrance becomes a hit in the market? In this blog, we'll explore the journey [...]
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