Inside My 10-Year MAIR Journey as a Founder
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Ten years of building MAIR, and it doesn't feel like a finish line. Here's the real founder story: potholes, customer miracles, CEO rooms, and why fragrance is about inner power for women

Why You Can’t Smell Your Favorite Fragrance Anymore
12 hours ago
If your perfume disappears on you, it may be doing exactly what it’s designed to do.
Embrace the Magic of Your Favorite Perfume Now: Why Waiting is Overrated
Perfume
is often perceived as a quiet luxury. I have heard too often that men and women
save their favorite fragrances for special occasions or for the perfect moment
to indulge. I’ll even admit I’m guilty of this too.I
met up with a Nordstrom Beauty Stylist, Travaulya Wallace, last month, who
shattered my entire perspective on how to where fragrances [...]
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