Inside My 10-Year MAIR Journey as a Founder
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Ten years of building MAIR, and it doesn't feel like a finish line. Here's the real founder story: potholes, customer miracles, CEO rooms, and why fragrance is about inner power for women
How Fashion Runways Use Fragrance to Shape the Show
Fragrance has become an immersive tool for major fashion houses. It sets tone, mood, and memory. Here is how luxury brands use scent to elevate their runway presentations and why this trend continues to grow.