Inside My 10-Year MAIR Journey as a Founder
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Ten years of building MAIR, and it doesn't feel like a finish line. Here's the real founder story: potholes, customer miracles, CEO rooms, and why fragrance is about inner power for women

Why Perfume Smells Different When You First Spray It vs. When It Dries Down
5 days ago
If your perfume smells one way when you first spray it and completely different later in the day, that isn’t your imagination. Fragrance evolves in stages and reacts with your skin, your body heat, and even your lifestyle.

How Long Should Perfume Last? A Guide to Fragrance Longevity
Have you ever spritzed on your favorite perfume in the morning, only to wonder by lunchtime if it’s still lingering? Understanding how long perfume lasts isn’t just about the fragrance itself; it’s also about the type of perfume, how it’s applied, and even your body chemistry.Here’s everything you need to know about fragrance longevity and [...]
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