Mair Blog

Welcome to our exploration of aphrodisiac fragrances – the secret weapon in a woman's arsenal for igniting passion and desire. But what exactly does "aphrodisiac" mean? Derived from Aphrodite, the Greek goddess of love, aphrodisiacs are substances that evoke or enhance sexual desire. In perfumery, these fragrances are intentionally crafted to stimulate the senses and evoke feelings [...]

As a fragrance brand owner, I'm constantly engaged with my customer base, fielding inquiries about all things scent-related. From questions about fragrance's tie to memory to seeking the best tips for wear, the curiosity knows no bounds. Back when I first started blogging, I made it a tradition to compile a yearly wrap-up of the most [...]

Niche fragrances have emerged as hidden gems to the mainstream market today. They have a distinct way in how they captivate audiences with their unique charm and unconventional notes. But what exactly are niche fragrances, and why do they exist? What Are Niche Fragrances? Niche fragrances are artisanal scents crafted with meticulous attention to detail, often by [...]

Before we start, let's get something out the way, the top-selling perfume category can vary based on factors such as trends, seasons, and regional preferences. Floral perfumes have historically been popular and widely sold in department and indie stores. The fresh, feminine, and versatile nature of floral fragrances appeals to a broad audience, making them [...]

Perfume creation is a harmonious blend of science and art, and an intricate dance between chemistry and creativity. Behind every alluring fragrance lies a perfumer's journey of inspiration. These artists of scent draw from a vast array of sources, from nature’s bounty to personal memories, to craft the what we all hope will be the customer’s new signature scent. [...]

In perfumery, selecting the perfect fragrance can be an overwhelming sensory journey filled with excitement and endless possibilities. However, with countless options available, how can you be certain that what you choose is the perfect match? This is where perfume reviews come to your aid as an invaluable resource.What Are Perfume Reviews?Let’s get started with the basics. Perfume reviews [...]