Inside My 10-Year MAIR Journey as a Founder
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Ten years of building MAIR, and it doesn't feel like a finish line. Here's the real founder story: potholes, customer miracles, CEO rooms, and why fragrance is about inner power for women

Your Fragrance Questions Answered by MAIR's Founder
As a fragrance brand owner, I'm constantly engaged with my customer base, fielding inquiries about all things scent-related. From questions about fragrance's tie to memory to seeking the best tips for wear, the curiosity knows no bounds. Back when I first started blogging, I made it a tradition to compile a yearly wrap-up of the most [...]
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A Guide to Choosing Your Signature Fragrance
Selecting a signature fragrance is a personal journey that goes beyond merely finding a scent; it's about discovering a fragrant expression of your unique identity. I'll admit, it's a lot easier to;buy a fragrance for a friend than yourself especially if you're committed to leaving the store with only one bottle of perfume.
In this guide, [...]
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