Inside My 10-Year MAIR Journey as a Founder
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Ten years of building MAIR, and it doesn't feel like a finish line. Here's the real founder story: potholes, customer miracles, CEO rooms, and why fragrance is about inner power for women
The Most Loved Perfume Notes Right Now and Why They Work So Well
The Fragrance Notes We Keep Coming Back To (and Why They Work So Well)Some fragrance notes are like character actors in a film you may not always notice them, but once you do, you realize they’re doing all the emotional heavy lifting. The right note can turn a nice perfume into a signature scent, one [...]
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The Fragrance Industry's "Made-Up" Scents and How They Became Iconic
The world of fragrance is often filled with mysterious and alluring scents that transport us to distant memories, places, and emotions. But what if I told you that some of these iconic "notes" or scents don’t actually exist in nature? That’s right—certain notes in your favorite perfumes are entirely constructed by the fragrance industry, assigned [...]
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A Gifting Guide to Choosing the Perfect Perfume for Every Relationship
As the holiday season approaches, the quest for the perfect gift intensifies. If you're considering giving the gift of fragrance to a friend, colleague, or even your boss, you've come to the right place. Use this guide to understand how the art of buying perfume or cologne varies from relationships and gain valuable tips on [...]
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