Inside My 10-Year MAIR Journey as a Founder
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Ten years of building MAIR, and it doesn't feel like a finish line. Here's the real founder story: potholes, customer miracles, CEO rooms, and why fragrance is about inner power for women
Why Perfume Doesn’t Smell Good on Dirty Skin
Perfume needs clean skin to reveal its true scent. When sweat, bacteria, and old product build up, fragrance changes and smells stronger in the wrong way. Here is why.
The Difference Between a Chemist and a Perfumer
When you pick up a fragrance, you’re holding the result of both science and imagination. But who makes that magic happen? Many assume a chemist and a perfumer are the same when, in truth, they play very different yet equally essential roles in the creation of a scent.
The Fragrance Industry's "Made-Up" Scents and How They Became Iconic
The world of fragrance is often filled with mysterious and alluring scents that transport us to distant memories, places, and emotions. But what if I told you that some of these iconic "notes" or scents don’t actually exist in nature? That’s right—certain notes in your favorite perfumes are entirely constructed by the fragrance industry, assigned [...]
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