Inside My 10-Year MAIR Journey as a Founder
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Ten years of building MAIR, and it doesn't feel like a finish line. Here's the real founder story: potholes, customer miracles, CEO rooms, and why fragrance is about inner power for women
How to Navigate the Fragrance Department Like a Pro
The fragrance section of any major department store can be an overwhelming place. Between the dazzling displays, eager sales associates, and walls of bottles you have likely felt the rush of sensory overload. But with a little preparation and a few simple strategies you can turn the experience into a memorable one that helps you [...]
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Should Gender Still Exist in Fragrance?
In recent years, the fragrance world has experienced a surge in niche brands that challenge the traditional rules of perfumery. One of the most notable shifts is the move away from labeling scents as "for men" or "for women." Instead, many niche perfume houses categorize their fragrances by scent families or notes, encouraging customers to [...]
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