Inside My 10-Year MAIR Journey as a Founder
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Ten years of building MAIR, and it doesn't feel like a finish line. Here's the real founder story: potholes, customer miracles, CEO rooms, and why fragrance is about inner power for women
Why Perfume Smells Different When You First Spray It vs. When It Dries Down
5 days ago
If your perfume smells one way when you first spray it and completely different later in the day, that isn’t your imagination. Fragrance evolves in stages and reacts with your skin, your body heat, and even your lifestyle.
Why Perfume Doesn’t Smell Good on Dirty Skin
Perfume needs clean skin to reveal its true scent. When sweat, bacteria, and old product build up, fragrance changes and smells stronger in the wrong way. Here is why.
When to Apply Perfume in Your Beauty Routine
With the surge of Gen Z and Gen Alpha’s newfound interest in all things beauty, we wanted to give a quick guide on one of the most overlooked steps in a daily routine. Finding the perfect spot in your beauty routine to apply perfume can make all the difference between a scent that fades too [...]
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The Best Fabrics That Hold Scent The Longest
Why Some People Spray Perfume on Clothes Instead of Skin
Not everyone wears perfume directly on the skin. Whether it’s due to sensitivity, pH levels, or personal preference, many people choose to apply fragrance on their clothing instead. While perfume behaves differently on fabric than on skin, the right material can hold scent for hours, sometimes [...]
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What is Skin pH and How to Choose a Perfume That Works Best for You
When you spray a perfume on your skin, the scent may smell completely different from how it did in the bottle or on someone else. One key reason for this is your skin’s pH balance. Understanding pH can help you find perfumes that not only smell amazing but also last longer.
What is Skin pH?
pH is [...]
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5 Reasons Why Perfume Doesn’t Last on You and How to Fix It
Perfume has the power to uplift moods and create lasting impressions, but many people struggle with one common frustration; their fragrance doesn’t last. If you’ve ever sprayed a perfume in the morning only to find it gone by lunch, you’re not alone. Here are five reasons why your scent may not stick, and also what [...]
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How Long Should Perfume Last? A Guide to Fragrance Longevity
Have you ever spritzed on your favorite perfume in the morning, only to wonder by lunchtime if it’s still lingering? Understanding how long perfume lasts isn’t just about the fragrance itself; it’s also about the type of perfume, how it’s applied, and even your body chemistry.Here’s everything you need to know about fragrance longevity and [...]
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The Secret to Long-Lasting Fragrance: Why You Should Spray Perfume on Your Ankles
When it comes to applying perfume, most people instinctively target their wrists, neck, and behind the ears. However, there is a lesser-known yet highly effective spot that can enhance the longevity and diffusion of your favorite scent—your ankles. This simple yet often overlooked trick can elevate your fragrance game, ensuring you smell delightful all day long. [...]
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The Role of Coffee Beans in the Fragrance Industry
When you walk into a perfume store, you might notice small jars of coffee beans placed strategically around the space. These unassuming beans play a crucial role in enhancing your fragrance shopping experience. But why are coffee beans used in the fragrance industry, and what exactly is olfactory fatigue? Let’s dive into the aromatic world [...]
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Your Fragrance Questions Answered by MAIR's Founder
As a fragrance brand owner, I'm constantly engaged with my customer base, fielding inquiries about all things scent-related. From questions about fragrance's tie to memory to seeking the best tips for wear, the curiosity knows no bounds. Back when I first started blogging, I made it a tradition to compile a yearly wrap-up of the most [...]
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Does Perfume Expire?
Perfume is more than just a scent; it's an expression of personality and style. But, like all good things, there's often a question lingering in the background: does perfume expire? Let's debunk myths surrounding this, and uncover the truth behind the longevity of your favorite scents. Do Perfumes Have an Expiry Date?
The notion of perfume expiration [...]
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