Inside My 10-Year MAIR Journey as a Founder
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Ten years of building MAIR, and it doesn't feel like a finish line. Here's the real founder story: potholes, customer miracles, CEO rooms, and why fragrance is about inner power for women

Is an Expensive Fragrance Always the Best? What You Need to Know
In a recent episode of The Real Housewives of Beverly Hills, actress Jennifer Tilly hosted a "Caviar and Caftan" party, where she mentioned her preference for the most expensive caviar, assuming higher cost equates to better quality. This scenario mirrors a common misconception in the luxury fragrance world: the belief that a higher price tag [...]
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