Inside My 10-Year MAIR Journey as a Founder
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Ten years of building MAIR, and it doesn't feel like a finish line. Here's the real founder story: potholes, customer miracles, CEO rooms, and why fragrance is about inner power for women

When to Apply Perfume in Your Beauty Routine
With the surge of Gen Z and Gen Alpha’s newfound interest in all things beauty, we wanted to give a quick guide on one of the most overlooked steps in a daily routine. Finding the perfect spot in your beauty routine to apply perfume can make all the difference between a scent that fades too [...]
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How to Change Your Beauty Routine
Photo Courtesy: Larisa ShorinaWe have all heard, " It's not what you wear, it's how you wear it". Fifty percent of that has to do with your attitude and how comfortable you are wearing what you're wearing. And the other 50% is all up to you (accessories, shoes, makeup etc.)Change it upInstead of wearing it straight [...]
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