Mair Blog

The term “fragrance-free” sounds straightforward, but it’s not always what it seems. You’ve probably seen it on skincare, cleaning products, and even baby wipes. It suggests a safer, more natural alternative, especially for people with sensitive skin or allergies. But “fragrance-free” doesn’t always mean the product contains no scent at all. In reality, it often means that [...]

For anyone who develops fragrance, there’s one phrase that makes your heart sink: “This smells like…” It’s not that perfumers or creative directors intentionally imitate; it’s that the palette we all draw from is, in many ways, the same. Certain notes sell, certain accords evoke emotion. Consumers, often without realizing it, are trained to seek familiarity [...]

Luxury fragrance is constantly evolving, and one of the most intriguing categories to emerge in recent years is the fragrance elixir. Sometimes marketed as “perfume elixirs” or “elixir de parfum,” these concentrated blends promise deeper intensity and longer wear than traditional sprays. But what exactly is a fragrance elixir, how does it work on the [...]

Over the past few weeks in our Skin & Fragrance series, we’ve uncovered why perfume smells different on each person and what to do when your scent fades too fast. Now we’re exploring another fascinating layer of fragrance science: can what you eat actually change how perfume smells on your skin? The short answer is yes; your [...]

There is growing pressure on beauty brands to be clean, sustainable, and transparent. That is a good thing. But with that has come a flood of misinformation and vague marketing terms. The fragrance industry is not immune. Clean fragrance is the latest label many consumers are gravitating toward, but what does that really mean and [...]

Mair Emenogu's Reflections on the FGI Rising Star Awards in the Beauty Category It felt like a fairy tale. This was technically my second time on the red carpet (the first time I was mistaken for someone else and walked it completely terrified—more on that another time). From the glam to the star treatment that started [...]

Introducing Acqua Di Lusso: A Fragrance Inspired by Italy’s Timeless BeautyThere are certain moments in life that leave a lasting impression, shaping both memories and creative inspiration. For me, that moment came during my first trip to Europe, specifically Milan, Italy. Walking through the historic streets and standing in awe of the Duomo, I knew [...]

Aquatic fragrances hold a special allure, evoking images of sun-soaked beaches, gentle ocean breezes, and serene moments by the water. But what truly makes these scents so captivating, and how do they manage to evoke feelings of freshness and calm? Let’s dive deeper into the world of aquatic scents to understand their enchanting qualities.What Defines [...]