Inside My 10-Year MAIR Journey as a Founder
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Ten years of building MAIR, and it doesn't feel like a finish line. Here's the real founder story: potholes, customer miracles, CEO rooms, and why fragrance is about inner power for women
Decoding the Buzzwords Behind Fragrance and Beauty Marketing
In today’s beauty landscape, marketing language has become almost as powerful as the products themselves. Words like clean, natural, dermatologist-tested, and clinically proven are designed to build trust, but they often leave consumers more confused than informed.
As a fragrance brand that believes in transparency, we think it’s time to decode what these popular claims really [...]
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