Skip to main content

5 Reasons why consumers are turning to niche fragrances

Let's define it first, in short a niche fragrance is a scent produced on a smaller scale compared to designer fragrance brands and is usually exclusive to a certain location specializing in perfume.5. Niche perfumers put the art back in their scentsNiche perfumers, myself included view perfume making as an art form. Consumers are beginning [...]
Continue reading