Inside My 10-Year MAIR Journey as a Founder
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Ten years of building MAIR, and it doesn't feel like a finish line. Here's the real founder story: potholes, customer miracles, CEO rooms, and why fragrance is about inner power for women

The Most Loved Perfume Notes Right Now and Why They Work So Well
The Fragrance Notes We Keep Coming Back To (and Why They Work So Well)Some fragrance notes are like character actors in a film you may not always notice them, but once you do, you realize they’re doing all the emotional heavy lifting. The right note can turn a nice perfume into a signature scent, one [...]
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