Inside My 10-Year MAIR Journey as a Founder
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Ten years of building MAIR, and it doesn't feel like a finish line. Here's the real founder story: potholes, customer miracles, CEO rooms, and why fragrance is about inner power for women
Are Fragrance Elixirs Marketing Hype or the Future to Long-lasting Scents?
Luxury fragrance is constantly evolving, and one of the most intriguing categories to emerge in recent years is the fragrance elixir. Sometimes marketed as “perfume elixirs” or “elixir de parfum,” these concentrated blends promise deeper intensity and longer wear than traditional sprays. But what exactly is a fragrance elixir, how does it work on the [...]
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