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Is the Fragrance Industry Still Innovating?

Is the Fragrance Industry Still Innovating?

For anyone who develops fragrance, there’s one phrase that makes your heart sink: “This smells like…” It’s not that perfumers or creative directors intentionally imitate; it’s that the palette we all draw from is, in many ways, the same. Certain notes sell, certain accords evoke emotion. Consumers, often without realizing it, are trained to seek familiarity [...]
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The Truth About Fragrance Dupes: Are You Really Getting a Perfumer’s Best Work?

In the beauty industry, imitation isn’t just flattery—it’s big business. From designer-inspired fashion to lookalike handbags, the concept of "dupes" has been widely accepted. But when it comes to perfume, the conversation becomes more complex. Francis Kurkdjian, one of the most renowned perfumers in the world, recently addressed the issue of fragrance duplication on the [...]
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A Guide To Navigating Authentic Designer Fragrances From Dupes

We've all experienced falling in love with a fragrance at the perfume counter and had the thought can I get this cheaper at the discount store? But how do you know if you're snagging a deal or falling into the dupe trap? In this blog, we're breaking down the basics to help you confidently discern [...]
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