Inside My 10-Year MAIR Journey as a Founder
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Ten years of building MAIR, and it doesn't feel like a finish line. Here's the real founder story: potholes, customer miracles, CEO rooms, and why fragrance is about inner power for women

The Most Loved Perfume Notes Right Now and Why They Work So Well
The Fragrance Notes We Keep Coming Back To (and Why They Work So Well)Some fragrance notes are like character actors in a film you may not always notice them, but once you do, you realize they’re doing all the emotional heavy lifting. The right note can turn a nice perfume into a signature scent, one [...]
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The Fragrance Industry's "Made-Up" Scents and How They Became Iconic
The world of fragrance is often filled with mysterious and alluring scents that transport us to distant memories, places, and emotions. But what if I told you that some of these iconic "notes" or scents don’t actually exist in nature? That’s right—certain notes in your favorite perfumes are entirely constructed by the fragrance industry, assigned [...]
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What Makes a Perfume a Luxury Fragrance? The Evolving Definition of Luxury
When we first started this blog, we took on the task of defining what luxury truly means. In that post, we explored the essence of luxury as a blend of exclusivity, quality, and an experience that goes beyond mere functionality. But today, let’s take that a step further and dive into the world of luxury [...]
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Exploring Aphrodisiac Fragrances and Scents That Arouse Women
Welcome to our exploration of aphrodisiac fragrances – the secret weapon in a woman's arsenal for igniting passion and desire. But what exactly does "aphrodisiac" mean? Derived from Aphrodite, the Greek goddess of love, aphrodisiacs are substances that evoke or enhance sexual desire. In perfumery, these fragrances are intentionally crafted to stimulate the senses and evoke feelings [...]
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Top 3 Reasons Why Perfumes Get Banned
Our sense of smell is undeniably powerful, intricately intertwined with our memories and emotions. Perfumes, with their enchanting fragrances, have the remarkable ability to evoke these sensory experiences. However, beyond their captivating allure lies a veil of hidden complexities that often lead to the banning of certain scents.
In the recent past we've written about FDA [...]
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