Inside My 10-Year MAIR Journey as a Founder
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Ten years of building MAIR, and it doesn't feel like a finish line. Here's the real founder story: potholes, customer miracles, CEO rooms, and why fragrance is about inner power for women
How to Store Perfume for Years (Even Decades)
I recently came across the most beautiful story, which inspired this piece. A young woman shared that she planned to buy her favorite perfume and set it aside for her child, so they could always have her scent to remember her by.
Perfume is deeply tied to memory, and the idea of preserving a fragrance for [...]
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