Inside My 10-Year MAIR Journey as a Founder
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Ten years of building MAIR, and it doesn't feel like a finish line. Here's the real founder story: potholes, customer miracles, CEO rooms, and why fragrance is about inner power for women
How to Store Vintage Perfume and Keep It Timeless
Owning a vintage perfume is like holding a piece of history in your hands. The scent, the bottle, the craftsmanship it’s more than just a fragrance. It’s a time capsule of artistry and era. Whether you’ve inherited a beloved bottle or hunted down a discontinued favorite, knowing how to store your vintage perfume can mean [...]
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Does Perfume Expire?
Perfume is more than just a scent; it's an expression of personality and style. But, like all good things, there's often a question lingering in the background: does perfume expire? Let's debunk myths surrounding this, and uncover the truth behind the longevity of your favorite scents. Do Perfumes Have an Expiry Date?
The notion of perfume expiration [...]
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