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You’ve Been Smelling Perfume Wrong: 5 Common Myths, Busted

Most people think they know how to test a fragrance—spray, sniff, and decide. But if you’re doing it that way, you might be missing the full experience. Whether you're a casual perfume lover or a budding connoisseur, learning the right way to smell can unlock a whole new world of fragrance. Here are five common myths [...]
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The Role of Coffee Beans in the Fragrance Industry

When you walk into a perfume store, you might notice small jars of coffee beans placed strategically around the space. These unassuming beans play a crucial role in enhancing your fragrance shopping experience. But why are coffee beans used in the fragrance industry, and what exactly is olfactory fatigue? Let’s dive into the aromatic world [...]
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A Guide To Navigating Authentic Designer Fragrances From Dupes

We've all experienced falling in love with a fragrance at the perfume counter and had the thought can I get this cheaper at the discount store? But how do you know if you're snagging a deal or falling into the dupe trap? In this blog, we're breaking down the basics to help you confidently discern [...]
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