Inside My 10-Year MAIR Journey as a Founder
Featured ·
Ten years of building MAIR, and it doesn't feel like a finish line. Here's the real founder story: potholes, customer miracles, CEO rooms, and why fragrance is about inner power for women

When to Apply Perfume in Your Beauty Routine
With the surge of Gen Z and Gen Alpha’s newfound interest in all things beauty, we wanted to give a quick guide on one of the most overlooked steps in a daily routine. Finding the perfect spot in your beauty routine to apply perfume can make all the difference between a scent that fades too [...]
Continue reading

How to Properly Layer Your Fragrances for the Best Results
Layering fragrances is more than a trend. It is a way to create a scent that is unmistakably yours while enhancing longevity and projection. Whether you are mixing two perfumes from your collection or pairing a body cream with a fine fragrance, the right approach ensures every note shines.
Prep Your Skin for Long-Lasting Results
Hydration is [...]
Continue reading

The Secret to Long-Lasting Fragrance: Why You Should Spray Perfume on Your Ankles
When it comes to applying perfume, most people instinctively target their wrists, neck, and behind the ears. However, there is a lesser-known yet highly effective spot that can enhance the longevity and diffusion of your favorite scent—your ankles. This simple yet often overlooked trick can elevate your fragrance game, ensuring you smell delightful all day long. [...]
Continue reading

Which Fragrance Category Lasts the Longest? A Guide to Long-Lasting Perfumes
Thought we'd piggy back off our last blog about gourmand fragrances and stay in the topic of styles of perfume. Choosing a fragrance is more than just finding a scent you love; it’s also about how long that fragrance will last throughout the day. Whether you’re heading to work, a social event, or a special occasion, understanding [...]
Continue reading
