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Is the Fragrance Industry Still Innovating?

Is the Fragrance Industry Still Innovating?

For anyone who develops fragrance, there’s one phrase that makes your heart sink: “This smells like…” It’s not that perfumers or creative directors intentionally imitate; it’s that the palette we all draw from is, in many ways, the same. Certain notes sell, certain accords evoke emotion. Consumers, often without realizing it, are trained to seek familiarity [...]
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The Rise of Vintage Perfume

At a recent fragrance mixer event, I found myself in conversation with a vintage perfume blogger, which up until that point was something I didn't know was of interest or had a community of lovers around it. The more we spoke, the more I realized just how fast this niche is growing. Vintage perfume collecting [...]
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What is an Old Lady Scent?

Recently, the phrase "old lady scent" has been trending on Reddit, sparking conversations about what truly makes a fragrance fall into this category. This has us wondering not only about the defining characteristics of these scents but also about how they make older women feel. Are they nostalgic reminders of their youth, or do they [...]
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The Allure of Gourmand Fragrances Explained

 A trend has been sweeping the fragrance industry in recent decades – the rise of gourmand fragrances. These delectable scents, inspired by culinary delights, have captured the hearts and senses of fragrance enthusiasts worldwide. But what exactly defines a gourmand fragrance, and why has it become so popular in the last 20 to 30 years?  What [...]
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