Inside My 10-Year MAIR Journey as a Founder
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Ten years of building MAIR, and it doesn't feel like a finish line. Here's the real founder story: potholes, customer miracles, CEO rooms, and why fragrance is about inner power for women
5 Reasons why consumers are turning to niche fragrances
Let's define it first, in short a niche fragrance is a scent produced on a smaller scale compared to designer fragrance brands and is usually exclusive to a certain location specializing in perfume.5. Niche perfumers put the art back in their scentsNiche perfumers, myself included view perfume making as an art form. Consumers are beginning [...]
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