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5 Reasons Why Scent is The Most Powerful of the Senses

Our senses are the gateways to experiencing the world around us. Our sense of smell is often overlooked but is the most powerful out of the five. From triggering memories to influencing emotions, scent has a profound impact on our lives that extends far beyond what meets the nose. 1. Evolutionary Significance: Scent played a pivotal [...]
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Your Fragrance Questions Answered by MAIR's Founder

As a fragrance brand owner, I'm constantly engaged with my customer base, fielding inquiries about all things scent-related. From questions about fragrance's tie to memory to seeking the best tips for wear, the curiosity knows no bounds. Back when I first started blogging, I made it a tradition to compile a yearly wrap-up of the most [...]
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Making Your Fragrance Last: Tips for Long-Lasting Scents and Smart Shopping

Have you ever applied a phenomenal fragrance in the morning, only to find it has faded away by midday? Achieving a long-lasting fragrance experience is a common desire for perfume enthusiasts. Fortunately, there are tricks to make your scent linger longer on your skin. Additionally, when purchasing a fragrance, it's essential to choose one that [...]
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