Inside My 10-Year MAIR Journey as a Founder
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Ten years of building MAIR, and it doesn't feel like a finish line. Here's the real founder story: potholes, customer miracles, CEO rooms, and why fragrance is about inner power for women
Why Perfume Doesn’t Smell Good on Dirty Skin
Perfume needs clean skin to reveal its true scent. When sweat, bacteria, and old product build up, fragrance changes and smells stronger in the wrong way. Here is why.
When to Apply Perfume in Your Beauty Routine
With the surge of Gen Z and Gen Alpha’s newfound interest in all things beauty, we wanted to give a quick guide on one of the most overlooked steps in a daily routine. Finding the perfect spot in your beauty routine to apply perfume can make all the difference between a scent that fades too [...]
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Are Water-Based Perfumes the Future or Just a Fading Trend?
The fragrance industry is constantly evolving, with new innovations designed to enhance wearability, sustainability, and performance. One of the latest trends making waves is water-based perfumes—formulations that swap alcohol for water as the main carrier. But are these scents truly a game-changer for sensitive skin, or do they sacrifice performance for novelty?
The Rise of Water-Based [...]
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The Secret to Long-Lasting Fragrance: Why You Should Spray Perfume on Your Ankles
When it comes to applying perfume, most people instinctively target their wrists, neck, and behind the ears. However, there is a lesser-known yet highly effective spot that can enhance the longevity and diffusion of your favorite scent—your ankles. This simple yet often overlooked trick can elevate your fragrance game, ensuring you smell delightful all day long. [...]
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