How Birth Control Can Affect Your Sense of Smell and Attraction
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Your sense of smell is more powerful than you might think. It influences everything from the way you experience food to how you connect with others. Science has shown that hormonal birth control can subtly alter the way we perceive scents, including pheromones that play a role in attraction. For fragrance lovers, understanding this connection [...]
Are Influencer Perfume Closets Ruining How We Experience Fragrance?
The rise of influencer culture has changed the way we engage with beauty—and fragrance is no exception. On platforms like TikTok and Instagram, influencers showcase entire perfume closets with 250+ bottles. Labeled as "wardrobes" or "museums," these collections often feel more performative than personal. But here’s the truth: most of these perfumes were gifted through [...]
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Your Fragrance Questions Answered by MAIR's Founder
As a fragrance brand owner, I'm constantly engaged with my customer base, fielding inquiries about all things scent-related. From questions about fragrance's tie to memory to seeking the best tips for wear, the curiosity knows no bounds. Back when I first started blogging, I made it a tradition to compile a yearly wrap-up of the most [...]
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