Inside My 10-Year MAIR Journey as a Founder
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Ten years of building MAIR, and it doesn't feel like a finish line. Here's the real founder story: potholes, customer miracles, CEO rooms, and why fragrance is about inner power for women
Why TikTok Is Obsessed With Layering Perfume Right Now
If you’ve spent any time on TikTok recently, you’ve probably seen creators spritzing multiple perfumes to “create their own scent.” This trend, known as fragrance layering is taking over #PerfumeTok, and it’s one of the most exciting evolutions in personal fragrance.
We’ve covered this viral PerfumeTok tag before. But there’s a new twist, people aren’t just [...]
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