Inside My 10-Year MAIR Journey as a Founder
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Ten years of building MAIR, and it doesn't feel like a finish line. Here's the real founder story: potholes, customer miracles, CEO rooms, and why fragrance is about inner power for women
The Rise of Biotechnology in the Fragrance Industry: A Sustainable Future?
The fragrance industry is experiencing a transformative shift towards sustainability, and at the heart of this movement is the innovative use of biotechnology. This cutting-edge approach offers a new way to create fragrances that are not only environmentally friendly but also ethically produced. But what exactly is biotechnology in the context of perfumery, and how is [...]
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