Inside My 10-Year MAIR Journey as a Founder
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Ten years of building MAIR, and it doesn't feel like a finish line. Here's the real founder story: potholes, customer miracles, CEO rooms, and why fragrance is about inner power for women
Why Lavender Left Grasse, France
If you’ve ever imagined fields of lavender swaying under the Provençal sun, chances are you were picturing Grasse. While rose and jasmine are still pillars of the region’s perfumed identity, lavender has largely faded from its agricultural foreground. But it wasn’t always that way.
For decades, lavender thrived in the Grasse hills, cultivated by small multi-generational [...]
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