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Why Men Are Moving Away from Musky Colognes to Floral Scents

Fragrance preferences are evolving, and nowhere is this more evident than in the changing tastes of men. Once dominated by strong, heavy, and musky colognes, the male fragrance market is now embracing lighter, fresher, and even floral scents. This shift reflects broader changes in culture, personal expression, and even the way fragrances are marketed. So, [...]
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